Guides
A Week-by-Week Countdown to Launch
Six weeks, one launch. A countdown that tells you what to do each week, from decisions and assets to dry runs, freeze and follow-through.
- Planning
- 9 min read
Holidays, Events and Your Launch Date
Public holidays, big events and clock changes shift how people spend their time. Check the calendar for your audience and decide whether a clash matters.
- Timing
- 8 min read
Queues and Slots: How Scheduled Launches Work
Many launch platforms release entries in slots from a queue. How queues work, why waits exist, what skipping means and how to plan around the wait.
- Platform basics
- 8 min read