Rebrandly

About

A branded URL shortener platform that helps teams create, share, and track custom domain links with analytics and QR codes.

The Rebrandly homepage

FAQ

Does Rebrandly offer a free link shortener?

Yes, Rebrandly offers a free plan that includes branded short links, link tracking, custom domains, and basic analytics to monitor click performance. For teams needing advanced features like additional users, more links, API access, or integrations with marketing tools, Rebrandly offers paid plans starting at affordable monthly rates.

What is a link shortener?

A link shortener converts long URLs into shorter links that redirect to the original destination. Link shorteners make URLs easier to share on social media, in SMS, on print materials, and anywhere else space is limited or long URLs look unprofessional. Rebrandly is a branded link shortener, which means instead of generic short links you create custom branded links using your own domain name.

Can I track clicks on my shortened links?

Yes, every Rebrandly link includes built-in click tracking and analytics. You can see how many clicks each link receives, where clicks come from geographically, what devices people use, and which channels drive the most traffic. This data helps you measure campaign performance, understand your audience, and optimize your marketing strategy. All tracking is available in real-time through your Rebrandly dashboard.

Do shortened links expire?

By default, Rebrandly links do not expire and work permanently unless you manually delete them or edit the destination. This makes branded short links reliable for long-term campaigns, printed materials, or anywhere you need a permanent link. On more advanced plans, you can set an expiration date on any link. You can update the destination at any time without changing the short URL itself.

What's the difference between a URL shortener and a branded link shortener?

A standard URL shortener creates short links using a generic domain, while a branded link shortener uses your own custom domain name in every link. Branded links increase click-through rates by up to 39% because people trust recognizable brand names more than random character strings. Every branded short link reinforces your brand identity and looks more professional in marketing campaigns.